At Houston Methodist, the Senior Digital Communications Analyst is responsible for executing strategies around content review/updating, maintenance, analysis, configuration, testing, and support for HR areas of the intranet, HR site on the internet and articles within Workday this is to  include set up, new content, new releases, and optimization. This includes developing policies, procedures and tracking to ensure sites are regularly monitored for missing and outdated content, system upgrades and security compliance for HR internet and workday articles. This position serves as a member on the HR communications team to create a collaborative communications in both HR and the broader organization.  Often works as a liaison between internal customers, IT technical resources, third-party software providers, and the HR communications business owners. In this fast-paced position it will be critical that the candidate knows how to prioritize and meet tight deadlines. 

HOUSTON METHODIST EXPERIENCE EXPECTATIONS

• Provide personalized care and service by consistently demonstrating our I CARE values:
  • INTEGRITY: We are honest and ethical in all we say and do.
  • COMPASSION: We embrace the whole person including emotional, ethical, physical, and spiritual needs.
  • ACCOUNTABILITY: We hold ourselves accountable for all our actions.
  • RESPECT: We treat every individual as a person of worth, dignity, and value.
  • EXCELLENCE: We strive to be the best at what we do and a model for others to emulate.

• Practices the Caring and Serving Model

• Delivers personalized service using HM Service Standards

• Provides for exceptional patient/customer experiences by following our Standards of Practice of always using Positive Language (AIDET, Managing Up, Key Words)

• Intentionally collaborates with other healthcare professionals involved in patients/customers or employees' experiential journeys to ensure strong communication, ease of access to information, and a seamless experience.

• Involves patients (customers) in shift/handoff reports by enabling their participation in their plan of care as applicable to the given job

• Displays cultural humility, diversity, equity and inclusion principles

• Actively supports the organization's vision, fulfills the mission and abides by the I CARE values

PEOPLE ESSENTIAL FUNCTIONS

• Serves as a mentor to other web team members while providing technical assistance to staff.

• Serves as a subject matter expert to guide the overall Digital Communications team in past efforts as well as new technologies/solutions to streamline efforts.

• Acts as liaison between the customer and the technical team. Identify and validate business objectives, and generate solutions that align with Methodist's technology strategy and standards.

SERVICE ESSENTIAL FUNCTIONS

• Responsible for updating internet and intranet web content through Sitecore content management system as needed.

• Manages new microsites using WordPress for labs, faculty, external partnerships, and any other requested site outside of Sitecore.

• Responsible for aligning project management resources of digital communications projects and serving as project manager as needed.

• Leads IT activities during the lifecycle of multiple applications, primarily web-based digital communications.

• Ensures websites are up-to-date with the latest software versions including all required security updates/patches. Coordinates with 3rd party solutions and IT to align updates.

• Coordinates analytics tracking with Marketing to place code, request analytics reports/dashboards and other reporting needs.

QUALITY/SAFETY ESSENTIAL FUNCTIONS

• Develops, edits, manages copy, designs and production of new web content.

• Queries proposed technical solution logic and facilitates discussions between various stakeholders and technical groups, i.e. digital marketing, service line marketing, IT web services, developers, DBAs, network services, etc.

• Develops detailed test plans, executes system test cases and provides feedback on digital solutions.

• Performs business analysis and documents business requirements using easy to understand tools and methodologies.

• Leads changes and upgrades to coordinate testing and auditing of process with IT, providing solutions for customers with regular communication of changes throughout the process.

FINANCE ESSENTIAL FUNCTIONS

• Organizes, tracks and submits payment request for all contracts for systems used by the team. This includes monitoring contract expirations/renewals and the necessary approvals and payments.

• Assists and advises management as it relates to financial planning and implications related to departmental software contract and subscriptions.

• Develops and recommends solutions based on business analysis.

• Practices good time management, good assessment in professional decision-making, and management reporting skills.

GROWTH/INNOVATION ESSENTIAL FUNCTIONS

• Identifies and executes opportunities for promotional, cross linking, and reputation enhancing digital communication strategies.

• Collaborates with leadership to document and develop business case/scope/plan and business/functional requirements.

This job description is not intended to be all-inclusive; the employee will also perform other reasonably related business/job duties as assigned. Houston Methodist reserves the right to revise job duties and responsibilities as the need arises.

EDUCATION

• Bachelor's degree in Business Administration, Communications, Computer Science, Information Systems, or related discipline required

WORK EXPERIENCE

• Six years experience in digital communications

LICENSES AND CERTIFICATIONS - REQUIRED

• N/A

KNOWLEDGE, SKILLS, AND ABILITIES

• Demonstrates the skills and competencies necessary to safely perform the assigned job, determined through on-going skills, competency assessments, and performance evaluations

• Sufficient proficiency in speaking, reading, and writing the English language necessary to perform the essential functions of this job, especially with regard to activities impacting patient or employee safety or security

• Ability to effectively communicate with patients, physicians, family members and co-workers in a manner consistent with a customer service focus and application of positive language principles

• Extensive PC software skills and experience; including Microsoft Word/Excel/Access Project and Adobe Creative Suite

• Advanced analytical thinking and creative problem solving

• Experience with Sitcore and WordPress required

• Experience with Elsevier SciVal or Pure, Kaltura, EthosCE, Localist and Interact preferred

• Demonstrable proficiency in simultaneously managing multiple priorities and assignments

• Demonstrates ability to utilize personal computers and standard office equipment

• Demonstrates proficiency to maintain expert knowledge about the system through participation in vendor classes, vendor client conferences, and working with vendor support

• Demonstrates proficiency in maintaining operational procedures to ensure data integrity and maximum system availability

• Demonstrates proficiency in documenting application specific support information (e.g. developing Frequently Asked Questions (FAQ), daily procedures, etc.) and maintaining the information on the Intranet

• Knowledge of internet and intranet content management and business systems; video, events management, and faculty profile networking systems

• Ability to demonstrate teamwork and collaborative skills

SUPPLEMENTAL REQUIREMENTS

WORK ATTIRE

• Uniform No
• Scrubs No
• Business professional Yes
• Other (department approved) No

ON-CALL*
*Note that employees may be required to be on-call during emergencies (ie. DIsaster, Severe Weather Events, etc) regardless of selection below.

• On Call* No

TRAVEL**
**Travel specifications may vary by department**

• May require travel within the Houston Metropolitan area No
• May require travel outside Houston Metropolitan area No

Houston Methodist (HM) is one of the nation’s leading health systems and academic medical centers.  HM consists of eight hospitals: Houston Methodist Hospital, its flagship academic hospital in the heart of the Texas Medical Center, and seven community hospitals throughout the greater Houston metropolitan area.  HM also includes an academic institute, a comprehensive residency program, a global business division, numerous physician practices and several free-standing emergency rooms and outpatient facilities.  Overall, HM employs over 25,000 employees.   Houston Methodist is supported by a wide variety of business functions that operate at the system level to help enable clinical departments to provide the best patient care and service in a spiritual environment.

In 2019 Houston Methodist and its physicians treat more than 6,333 international patients from more than 76 countries. Houston Methodist Global Health Care Services’ consulting and education divisions also provide advisory services and training and development to health care organizations around the world.