At Houston Methodist, the Digital Communications Analyst is responsible for the content, maintenance, analysis, configuration, testing, and support for academic areas of the internet, intranet, and academic communications application system including upgrades, new releases, and optimization. This role requires the daily usage of CMS systems including Sitecore and WordPress for routine updates and net new site/page building. This position requires ongoing versatile collaborations with teams and, if assigned, support on projects acting as a liaison between internal health professionals, IT developers, third-party software providers, and business owners. The position will support the Sr Digital Communications Analyst with ad-hoc projects on an as-needed basis.

PATIENT AGE GROUP(S) AND POPULATION(S) SERVED
Refer to departmental "Scope of Service" and "Provision of Care" plans, as applicable, for description of primary age groups and populations served by this job for the respective HM entity.

HOUSTON METHODIST EXPERIENCE EXPECTATIONS

• Provide personalized care and service by consistently demonstrating our I CARE values:
  • INTEGRITY: We are honest and ethical in all we say and do.
  • COMPASSION: We embrace the whole person including emotional, ethical, physical, and spiritual needs.
  • ACCOUNTABILITY: We hold ourselves accountable for all our actions.
  • RESPECT: We treat every individual as a person of worth, dignity, and value.
  • EXCELLENCE: We strive to be the best at what we do and a model for others to emulate.

• Practices the Caring and Serving Model

• Delivers personalized service using HM Service Standards

• Provides for exceptional patient/customer experiences by following our Standards of Practice of always using Positive Language (AIDET, Managing Up, Key Words)

• Intentionally collaborates with other healthcare professionals involved in patients/customers or employees' experiential journeys to ensure strong communication, ease of access to information, and a seamless experience.

• Involves patients (customers) in shift/handoff reports by enabling their participation in their plan of care as applicable to the given job

• Displays cultural humility, diversity, equity and inclusion principles

• Actively supports the organization's vision, fulfills the mission and abides by the I CARE values

PEOPLE ESSENTIAL FUNCTIONS

• Provides technical assistance to staff and often performs as a subject matter expert.

• Acts as liaison between the customer and the technical team. Identify and validate business objectives, and generate solutions that align with Methodist's technology strategy and standards.

SERVICE ESSENTIAL FUNCTIONS

• Responsible for internet and intranet web content through Sitecore content management system.

• Responsible for project management of digital communications projects.

• Coordinates IT activities during the lifecycle of multiple applications, primarily web-based digital communications.

QUALITY/SAFETY ESSENTIAL FUNCTIONS

• Reviews, edits, and manages copy, designs, and production of new web content.

• Queries proposed technical solution logic and facilitates discussions between various stakeholders and technical groups, i.e. digital marketing, service line marketing, IT web services, developers, DBAs, network services, etc.

• Develops detailed test plans, executes system test cases and provides feedback on digital solutions.

• Performs business analysis and documents business requirements using easy to understand tools and methodologies.

• Supports changes and upgrades to coordinate testing and auditing of processes with IT, providing solutions for customers with regular communication of changes throughout the process.

FINANCE ESSENTIAL FUNCTIONS

• Develops and recommends solutions based on business analysis.

• Practices good time management, good assessment in professional decision-making, and management reporting skills.

GROWTH/INNOVATION ESSENTIAL FUNCTIONS

• Identifies and executes on opportunities for promotional, cross linking, and reputation enhancing digital communication strategies.

• Assists with developing and documenting business case/scope/plan, business/functional requirements.

This job description is not intended to be all-inclusive; the employee will also perform other reasonably related business/job duties as assigned. Houston Methodist reserves the right to revise job duties and responsibilities as the need arises.

EDUCATION

• Bachelor's degree in Business Administration, Communications, Computer Science, Information systems, or related discipline required

WORK EXPERIENCE

• Four years' experience in digital communications

LICENSES AND CERTIFICATIONS - REQUIRED

• N/A

KNOWLEDGE, SKILLS, AND ABILITIES

• Demonstrates the skills and competencies necessary to safely perform the assigned job, determined through on-going skills, competency assessments, and performance evaluations

• Sufficient proficiency in speaking, reading, and writing the English language necessary to perform the essential functions of this job, especially with regard to activities impacting patient or employee safety or security

• Ability to effectively communicate with patients, physicians, family members and co-workers in a manner consistent with a customer service focus and application of positive language principles

• Extensive PC software skills and experience; including Microsoft Word/Excel/Access Project and Adobe Creative Suite

• Advanced analytical thinking and creative problem solving

• Experience with Elsevier SciVal or Pure, VBrick, CVENT and Sitecore preferred

• Demonstrable proficiency in simultaneously managing multiple priorities and assignments

• Demonstrates ability to utilize personal computers and standard office equipment

• Demonstrates proficiency to maintain expert knowledge about the system through participation in vendor classes, vendor client conferences, and working with vendor support

• Demonstrates proficiency in maintaining operational procedures to ensure data integrity and maximum system availability

• Demonstrates proficiency in documenting application specific support information (e.g. developing Frequently Asked Questions (FAQ), daily procedures, etc.) and maintaining the information on the Intranet

• Knowledge of internet and intranet content management and business systems; video, events management, and faculty profile networking systems

• Ability to demonstrate teamwork and collaborative skills

SUPPLEMENTAL REQUIREMENTS

WORK ATTIRE

• Uniform No
• Scrubs No
• Business professional Yes
• Other (department approved) No

ON-CALL*
*Note that employees may be required to be on-call during emergencies (ie. DIsaster, Severe Weather Events, etc) regardless of selection below.

• On Call* No

TRAVEL**
**Travel specifications may vary by department**

• May require travel within the Houston Metropolitan area No
• May require travel outside Houston Metropolitan area No

Houston Methodist Academic Institute (formerly the Houston Methodist Research Institute) was formed in 2004 to rapidly and efficiently translate discoveries made in the laboratory and the clinic into new diagnostics, therapies, and treatments. The research institute was created to provide the infrastructure and support for these endeavors, and to house the technology and resources needed to make innovative breakthroughs in important areas of human disease. A 540,000 square foot building dedicated to research and clinical trials, the academic institute houses over 2,047 credentialed researchers conducting 1,470 ongoing clinical protocols.